Welcome to Russell and Atwell! We are here and open for business!
After thousands of products tasted, hundreds of design iterations, tens of brand names, a handful of really helpful partners - three delicious fresh & chilled chocolates are being launched by two chocolatiers, during one all-consuming global pandemic.
We'd like to clear a couple of things up...
Firstly, once we had cracked 'fresh chocolate' as a product and an idea, we decided to call the rest of the chocolate market (i.e. most of the stuff that's available in the shops today) 'long-life chocolate' because...it is. Ours lasts 4-6 weeks in the fridge, whereas 99% of chocolate sits on the shelf and lasts 12+ months. There's nothing right or wrong with either - it's just about taste and choices.
Secondly, we are often asked about the best way to enjoy our chocolate - because it's not quite the same as the 'long-life' stuff. Well, everyone has their favourite method, but we'd recommend taking it out of the fridge for 5-10 minutes before eating.
We know from surveys that about half of chocolate eaters are 'suckers' and half are 'biters'. The debate between the two can get heated, but, as the organic cream centres in our chocolates melt much more slowly than chocolate made with palm oil, if you really want to get the most out of our chocolates - you’ll need to try sucking!
Finally, you probably already know that we are a start-up and that we’re just getting going in the middle of a pandemic. So, please bear with us! We’re doing our best in highly challenging circumstances and it’s likely we’ll hit a few roadblocks and make a few mistakes along the way. We’re so grateful for both your business and your patience.
If you've been kind enough to order, we really hope you enjoy the chocolates - please do let us know by leaving a review or contacting us. We are always striving to make things better.
In the meantime, stay safe and well everyone.
Steve & Giles