Your Chocify Wrapped: Your Year in Fresh Chocolate
About the Author
Giles Atwell
Co-Founder, Russell & Atwell
Co-founder of Russell & Atwell, the fresh chocolatiers. Giles met Steve Russell at Godiva after both had done time at Cadbury, and together they have over 40 years’ experience working on world-famous chocolate brands. Giles also has a 100-year family history in chocolate, from 1921, when his grandfather started a chocolate company. On our packaging, Giles is the one with the pencil behind his ear, which means he looks after demand and the sums.
About the Author
Steve Russell
Co-Founder and Chocolate Maker, Russell & Atwell
Co-founder and chocolate maker at Russell & Atwell, the fresh chocolatiers. Steve spent years at Cadbury and Godiva before he and Giles Atwell left to make the chocolate they wanted to eat themselves; together they have over 40 years’ experience working on world-famous chocolate brands. On our packaging, Steve is the one with the mixing bowl, which means he looks after supply and the chocolate itself. His Seville Orange won a Great Taste Award in 2023, and his Marc de Champagne won another in 2024.
Every December, your phone tells you what you listened to. Nobody tells you what you ate.
So I did the sums (that is my job) and Steve did the tasting (that is his), and we built Your Chocify Wrapped: your year in fresh chocolate, as it would look if the data existed.
The stats are jokes. The prices, dates and answers are real. If you have never had a chocolate subscription, read it as a preview. If you have, read it as a recap.
Steve wanted to score everything out of 10. I said no. He has given this blog an 8/10 anyway.
Which chocolate subscription should I choose?
Short answer: start with Discovery Milk or Discovery Dark. Each delivery has two favourites plus the latest limited edition, so you try something new every time. At the time of writing, that is Toffee Apple. Discovery Milk is £19.99 a delivery, and Discovery Dark is £20.99. If you already know your favourite, pick a single-flavour pack instead. You can save more by buying it for a full year too - £116.99 for the Milk Discovery and £121.99 for the Dark Discovery.
Steve: Discovery Dark. Obviously.
Giles: I would like it noted that Steve has never once chosen the cheaper option.
How long does fresh chocolate last?
Short answer: four to six weeks in the fridge. Check the date on your pouch to be sure. It has no preservatives or palm oil, which is why it lives in the fridge. Our delivery and shelf life page has the details.
Giles: Four days is a lot of restraint, if I am honest.
Steve: They are very rarely still there at six weeks.
Does fresh chocolate need to go in the fridge?
Short answer: yes. It is made with fresh organic cream and butter, so it needs the fridge like any fresh dairy. Take it out a few minutes before you eat it for a softer bite, or eat it fridge-cold. Both are welcome. We have made our case on fridge chocolate before.
Steve: It says “Please hide me in the fridge” on every pouch.
Giles: People follow the unwritten instructions faster.
Can I get chocolate delivered through the letterbox?
Short answer: yes. Our 3-pouch packs fit through a standard letterbox, so nobody needs to be in, and postage is included. Each Discovery delivery is three pouches of twelve chocolates, 36 in all. More on chocolate gifts by post.
Giles: Nobody needs to be in. That is the whole idea.
Steve: Also nobody needs to share.
How often does a chocolate subscription arrive?
Short answer: every 60 days. That is 36 chocolates over two months, about four a week if you pace yourself. At £19.99 a delivery, Discovery Milk works out at about £2.33 a week (or less than the price of a flat white from a well-known coffee chain). The Mega Monty gift subscription arrives every 60 days too.
Steve: I did the tasting. 8/10.
Giles: I did the sums. £2.33 a week. Nobody asked for the tasting.
Is a chocolate subscription cheaper?
Short answer: yes. Discovery Milk is £19.99 a delivery instead of £24.48 for the same three pouches bought separately, which is about 18% less. Discovery Dark is £20.99 instead of £24.99. Prices are correct at the time of writing. See the chocolate subscription collection.
Giles: I did the sums, so you do not have to.
Steve: He did them twice. Just to be sure.
Can I give a chocolate subscription as a gift?
Short answer: yes. You choose the flavours, the 6- or 12-month option, and their address. A pack arrives every 60 days. You pay up front, so they can't cancel. Gifts cannot be refunded, but if they are going away, we can delay a delivery. Discovery Milk is £58.99 for 6 months and £116.99 for 12. The Mega Monty is £99 for 6 months and £195 for 12.
For Christmas, order by Wednesday 16th December for standard post and Sunday 20th December for Express Delivery. December is our busiest month, so the earlier the better. More on gift subscriptions and in our chocolate subscription gifts guide.
Steve: A gift that keeps arriving.
Giles: Like my relatives, but better value.
Can I pause or cancel a chocolate subscription?
Short answer: yes. You can change, delay or cancel a rolling subscription at any time. For a gift subscription, email info@russellandatwell.com and we will hold a delivery back if the recipient is away.
Giles: The chocolate is patient. The fridge is patient.
Steve: I wait less well.
What type of chocolate lover are you?
Short answer: pick the type that sounds most like you. Each pouch holds 12 chocolates, and every Monty pack has at least three flavours. Start at chocolate subscriptions for me.
- Chocolate Explorer: Discovery Milk or Discovery Dark, every 60 days.
- Milk Chocolate Lover: the Blond Monty, with Milk, Dirty Blond and Salted Caramel.
- Nut Lover: the Nutty Monty, with Milk, Hazelnut and Salted Caramel.
- Dark Lover: the Dark Monty, with Dark, Salted Caramel and Extra Dark.
- Purist: a triple or 6-pack in a single flavour.
- Value Explorer: the Mega Monty, with Milk, Blond, Hazelnut, Salted Caramel, Dark and a rotating sixth flavour.
Steve: Dark Lover.
Giles: Value Explorer. Obviously.
That is your Chocify Wrapped
Steve gives it 8/10. I gave it a budget. Happy listening/chomping/melting, and please keep it chilled.
Giles and Steve
See our chocolate subscriptions →
Chocolate subscriptions: your questions answered
Q: How does a chocolate subscription work?
A: Pick a Discovery bundle or a gift subscription, choose how long, and we post a fresh three-pouch pack through the letterbox every 60 days. Postage is included.
Q: How much does a chocolate subscription cost?
A: Discovery Milk is £19.99 per delivery, and Discovery Dark is £20.99. Gift subscriptions start from £58.99 for 6 months.
Q: What is in a Discovery subscription?
A: Two favourites plus the latest limited edition, in three pouches of twelve. That is 36 chocolates in each delivery.
Q: Can I cancel a chocolate subscription?
A: Yes. A rolling subscription can be changed, delayed or cancelled at any time. A gift subscription is paid up front, so there is nothing for the recipient to cancel.
Q: How long does the chocolate last?
A: Four to six weeks in the fridge. Check the date on your pouch.
Q: What is the last order date for Christmas gift subscriptions?
A: Wednesday 16th December for standard post and Sunday 20th December for Express Delivery. Order earlier for the best choice.
Chocify is a joke, not a real app. The stats are jokes. The prices, dates and answers are real. Russell & Atwell is not affiliated with Spotify, which makes the original Wrapped. We are just fans with a fridge.